Think different.

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Ich habe mir Zeit gelassen mit diesem Beitrag. Lange darüber nachgedacht wie er aussehen soll. Schließlich ist das Netz voll von Beileidsbekundungen und Betroffenheit. Schließlich gibt es da draußen ein paar Leute die den Menschen Steve Jobs tatsächlich kannten. Die Fundierteres zu sagen haben als ich. Schließlich hat der Präsident der Vereinigten Staaten in einem Satz zusammengefasst was sich kaum treffender ausdrücken lässt:

There may be no greater tribute to Steve’s success than the fact that much of the world learned of his passing on a device he invented.

Ich habe zwei Stunden an einem Beitrag geschrieben. Ja – es gibt Menschen, die solch abstruse Dinge tun. Ich habe geschrieben, dass es eigentlich nie um seine Produkte sondern immer um seine Visionen ging. Ich habe geschrieben, dass sich Steve Jobs` Leben seit Jahren um nichts anderes als Computer, Filme und Geschäftsberichte drehte. Um Apple, Pixar und Rekordgewinne. Und, dass er gerade damit gezeigt hat, dass es im Leben nicht um iPhones oder MacBooks, nicht um Geld oder Karriere geht. Ich habe all das geschrieben und dann festgestellt, dass ein paar Zitate präzißer auf den Punkt bringen was ich über Steve Jobs denke als jeder noch so lange Post:

I don’t think of my life as a career. I do stuff. I respond to stuff. That’s not a career — it’s a life!

Steve Jobs, Time Interview

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„We believe that people with passion can change the world.“

Steve Jobs about the think different commercial.

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Being the richest man in the cemetery doesn’t matter to me … Going to bed at night saying we’ve done something wonderful … that’s what matters to me.

Steve Jobs

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There is an old Wayne Gretzky Quote that I love: I skate to where the puck is going to be, not where it has been.‘

Steve Jobs in his 2007 Keynote

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You can’t connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. This approach has never let me down, and it has made all the difference in my life.

Steve Jobs about „connecting the dots“ in his Stanford speech.

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Sometimes life hits you in the head with a brick. Don’t lose faith. I’m convinced that the only thing that kept me going was that I loved what I did. You’ve got to find what you love. And that is as true for your work as it is for your lovers. Your work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it. And, like any great relationship, it just gets better and better as the years roll on. So keep looking until you find it. Don’t settle.

Steve Jobs about „love and loss“ in his Stanford speech.

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Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything — all external expectations, all pride, all fear of embarrassment or failure – these things just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.

Steve Jobs about „death“ in his Stanford speech.